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Head of Marketing

The Job:  

  • Create, implement and be accountable for the company’s marketing strategy, working closely with the sales team.
  • Work with sales team on the production of sales-orientated promotional campaigns.
  • Undertake, critically analyze and react to marketing research exercises as required.
  • Identify and implement tactical marketing initiatives in response to market circumstances.
  • Manage directly and strategically all social media channels.
  • Manage and be accountable for the agreed marketing budget.
  • Work with the PR Team to create a PR strategy, as well as lead and deliver PR objectives.
  • Identify and create PR opportunities to maximize media coverage.
  • Attend networking opportunities.
  • Oversee and manage the development & maintenance of the company’s website.
  • Write and manage the production of marketing material, including EDMs.
  • Manage marketing projects.

 

The Person:  

  • Proven knowledge and application of a wide range of global marketing techniques and concepts.
  • Excellent oral and written communication skills with copywriting experience.
  • Ability to identify tone of voice.
  • Ability to respond positively to pressure and take a flexible approach to change.
  • Work well with a wide range of people.​
  • Organized and methodical, with the ability to manage workload and priorities autonomously.
  • Ability to think creatively.
  • Proactive with the ability and confidence to use initiative.
  • Well presented with a professional manner to act as a brand ambassador.
  • Persuasive and diplomatic.
  • Proven business awareness with commercial acumen.
  • Budget management experience.
  • Comfortable presenting to senior stakeholders.
  • Effective and efficient time management and organizational skills.
  • Curious, globally minded, naturally skeptical and enthusiastic.
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